“It is essential that a design is imbued with visual strength and unique presence to achieve its purpose. Visual strength is an expression of intellectual elegance and should never be confused with just visual impact - which, most of the time, is just an expression of visual vulgarity and obtrusiveness.”

—

Massimo Vignelli

(He has a biblically conceited way of talking but I guess he is Vignelli. Anyway: this is true even if it’s stated rather unequivocally.)

(Source: 6072)

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